Leading European Marketing agency DMA Europa has released an accessible, but thoroughly informative English Language video on the hot topic of Social Media, covering the basics about what it is and how to use it to best effect for marketing in a business-to-business context.
The video is free to access and available (here) on the DMA Europa website, and on YouTube here http://www.youtube.com/user/VideosDMAEuropa
Roland Renshaw, Marketing Director and David Bedford Senior, Account Executive at the firm which specialises in marketing high technology, industrial, automotive and general manufacturing companies discuss the relative pros and cons of using social media as part of the marketing mix, providing good working examples of what to do and what to avoid.
Commenting, Roland describes why the video was created: ‘One of the most common questions we are asked at the moment is, “should I be using social media to promote my company”, the answer, as always, depends on several variables, what we can offer though is a good overview of why social media is important, how it can effect a business or personal career and where it fits within the marketing mix.’
David Bedford adds, ‘Having created and implemented many marketing campaigns that among them employ every aspect of what social media has to offer, and measured the results, we are in an excellent position to offer general advice on how to approach the subject. The video is informal, but informative and should prove a very useful 10 minutes spent by any marketing professional or individual with a vested interest in using social media to promote a business of any size.’
‘One of the benefits of being a full service agency is that we were able to use our own production unit, video servers and news distribution platforms to host and distribute this video; clearly demonstrating that we have the resources to develop and deliver powerful multimedia content, one of the most important aspects of marketing in the ‘age of the internet’.’
The video provides a host of answers for questions such as; what is social media? How do go about setting up a Facebook page or Twitter account? What resources will I need to operate a successful social media campaign? What are the dangers of using social media in a corporate context? Will I gain potential new customers or just offend the ones I have by using social networking to promote my company? Where do I start if I decide I need to use social networking channels to promote my business?
For more information on how to gain friends and influence people - on the internet - watch the movie and let us know what you think.
We’d like to hear from you if you found it useful and we are happy to answer any specific questions about the use of social networking in a commercial marketing context.
About DMA Europa Ltd
DMA Europa is a full service multi-language PR, marketing, advertising and communications agency for industry.
Our services are designed to solve one of the most difficult tasks facing professionals who have sales and marketing responsibility across international borders, that is to effectively co-ordinate simultaneous multi-channel campaigns in several countries.
Services are optimised for both European and International remits, including modules for effectively addressing new markets such as Russia and Asia.
As a centrally managed resource, DMA Europa allows you to work with cultural and linguistic differences, not against them and maximise the effectiveness of your time and efforts.
Sales and media messages seamlessly co-ordinated and implemented across International markets. Media coverage and web publishing achieved simultaneously in many different native languages.Sales leads from the web, direct mail, email and printed media maximised.
Editor Contact
DMA Europa Ltd : Roland Renshaw
Tel: +44 (0) 1299 405454 Fax: +44 (0) 1299 403092
Web: www.dmaeuropa.com
Email: admin@dmaeuropa.com
Company Contact
DMA Europa Ltd : Roland Renshaw
Tel: +44 (0) 1299 405454 Fax: +44 (0) 1299 403092
Web: www.dmaeuropa.com
Email: admin@dmaeuropa.com