DMA Europa sponsored event Trip to Remember raised over £4300

10/07/2012 10:06:58
 
 
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ImagesClick Image for 300dpi jpg fileDMA Europa sponsored event Trip to Remember raised over £4300DMA Europa sponsored event Trip to Remember raised over £4300DMA Europa sponsored event Trip to Remember raised over £4300DMA Europa sponsored event Trip to Remember raised over £4300DMA Europa sponsored event Trip to Remember raised over £4300DMA Europa sponsored event Trip to Remember raised over £4300

Last summer DMA Europa, a leading European provider of technical PR and marketing solutions, lent its services to one of 2011’s toughest British Isles based endurance events. By offering online support and one-to-one marketing advice, DMA helped The Trip to Remember generate over £4,300 for the Alzheimer’s Society. DMA also supplied video support for the event and is pleased to announce the film’s official launch.

The Trip to Remember saw participants travel 150 miles from Dublin Harbour to the peak of Snowdon with a 36 hours time limit. The route started with a 45 mile bike ride down the coast of Ireland, followed by a 90 mile row across the Irish Sea overnight and finished with a 15 mile hike from Porthmadog to Snowdon, Wales’ highest peak. The challenge was developed to provide participants with a unique opportunity to test themselves while raising money for the Alzheimer’s Society; a charity which exists to help those affected by the ever increasing problems of dementia.

There are many types of dementia which can affect people in most walks of life. At present there are over 820,000 people living with dementia in UK, a figure which is set to rise to over a million by 2025. Symptoms can include the loss of memory, mood changes and communication problems and eventually strips sufferers of their independence. The Alzheimer's Society is the leading support and research charity for people with dementia, their families and carers.

Roland Renshaw, Marketing Director of DMA Europa, comments: “DMA Europa has over 20 years experience providing a full range of marketing services to industry. Upon hearing about The Trip to Remember we recognised the huge efforts that its participants were willing to go to in order to provide support to this worthy cause. We worked with the organisers to help develop a strong web and media presence as well as offering our film production services to capture the event in all its glory.”

David Bedford, organiser of The Trip to Remember, adds: “The level of support that DMA provided was astonishing. It allowed us to create a well presented website as well as giving us access to publicity that we would not have been able to generate on our own. I would like to extend my personal thanks to DMA for helping us raise money for a cause that is very close to my heart.”

About DMA

DMA Europa is a full service multi-language PR, marketing, advertising and communications agency for industry.

Our services are designed to solve one of the most difficult tasks facing professionals who have sales and marketing responsibility across international borders, that is to effectively co-ordinate simultaneous multi-channel campaigns in several countries.

Services are optimised for both European and International remits, including modules for effectively addressing new markets such as Russia and Asia.

As a centrally managed resource, DMA Europa allows you to work with cultural and linguistic differences, not against them and maximise the effectiveness of your time and efforts.

Sales and media messages seamlessly co-ordinated and implemented across International markets. Media coverage and web publishing achieved simultaneously in many different native languages.Sales leads from the web, direct mail, email and printed media maximised.

The image(s) distributed with this press release may only be used to accompany this copy, and are subject to copyright. Please contact DMA Europa if you wish to license the image for further use.

Editor Contact

DMA Europa Ltd. : Roland Renshaw, Managing Director
Tel: +44 (0)1562 751436 Fax: +44 (0)1562 748315
Web: www.dmaeuropa.com
Email: PR@dmaeuropa.com

Company Contact

DMA Europa Ltd. : Roland Renshaw, Managing Director
Tel: +44 (0)1562 751436 Fax: +44 (0)1562 748315
Web: www.dmaeuropa.com
Email: PR@dmaeuropa.com

 
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