Broadening international purchasing channels still has its rewards and the CBI is here to help...

27/02/2013 09:15:11
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ImagesClick Image for 300dpi jpg fileBroadening international purchasing channels still has its rewards and the CBI is here to help...

When it comes to the purchasing and importing of industrial products from cost effective sources, many companies in recent years have rarely looked beyond China. Yet there are a number of other countries around the world which could also be considered to provide manufactured products at competitive prices, with no compromise on quality. The Centre for Promotion of Imports from Developing Countries (CBI), an agency of the Ministry of Foreign Affairs of the Netherlands, offers to importers, that choice. Since 1971, CBI has supported manufacturing entrepreneurs from small and medium sized businesses (SME’s) from a number of Developing Countries, to export to the European Union.

During the 8th – 12th April 2013 CBI will be at Hannover Messe in Hall 24 Stand C25 with companies from the Motion Control Programme. In total, there will be over 20 companies from Developing Countries exhibiting at this year’s event. Visitors will be able to discuss with the exhibitors directly the opportunities for direct imports. They will also be able to enquire from CBI staff present about other products available from programme participants but not displayed at Hannover.

Each manufacturing company that applies to join the CBI programme is audited for a range of both product and non-product related aspects of its business. If the company is considered to be a good prospect immediately, or in the short term as a manufacturer of products which have sustainable quality and acceptability for the European market, they are invited to join the programme. This acceptance is subject to them having suitable management standards and styles, which includes consideration and response to issues of Corporate Social Responsibility.

Once in the programme these companies will receive export coaching, marketing advice and ultimately connection and exposure to potential buyers. As part of their exposure to European buyers, CBI will invite their participants to exhibit with them in many leading European trade shows.

This whole programme is supported by the Netherlands government. It is a kind of foreign aid, whereby the companies do not receive money directly, but instead they are coached by experts to enable them to grow their export sales. Through export lead growth, the manufacturers are encouraged to employ more people, resulting in more people around the world being lifted put of the poverty trap.

Today, CBI supports exports from 48 developing countries in 27 sectors. These sectors are varied and include vegetables, wine, tourism and textiles, as well as industrial products. In the industrial products programme there are eight sectors which includes motion control products, automotive products, casting and forgings, and electronic components.

In the Motion Control programme, CBI participants are manufacturing a large range of products including bearings and bearing components, gears, hydraulics, chains, sprockets, PTO’s, ball screws, motors (ac and dc), couplings, brakes, clutches, sensors, encoders and mechatronic solutions.

CBI will connect buyers to the most suitable manufacturer from DC’s that meets their need. CBI has successfully introduced sub-contractors and finished product suppliers to many of the world’s most famous brands in the world of drives and controls. For this service, CBI neither expects nor receives fees. All the commercial negotiations are dealt with directly between the European importer and the DC exporter.

In the Motion Control programme CBI are active in such countries as India, Vietnam, South Africa, Philippines, Indonesia, Pakistan, Columbia, Bosnia, Egypt and Tunisia.

Malcolm Sheryn, CBI’s External Expert for Motion Control comments “We have seen a marked amount of de-risking away from China in the last couple of years. European companies are looking for alternative, reliable sources. Having already audited our participants, understanding both their product strengths, as well as identifying areas for development, CBI can dramatically short cut the process for buyers in finding new suppliers. Importantly, the costs of searching for, auditing and then developing new suppliers can also be drastically reduced”.

He adds “Many global manufacturers have come to trust CBI as a source for the introduction of new “trouble-free and export ready” suppliers. Many of these companies are also able to supply smaller production runs, another differential when compared to many Chinese producers. Also, it is noticeable that some low end manufacturing has started to move away from China to other South East Asian countries as costs escalate and labour becomes more problematical. It is most likely that CBI will be present in the countries which receive this type of work.”

“India has a large contingent of companies in the Motion Control programme and has earned a fast growing reputation for becoming more focussed on technological, hi-tech products and solutions, particularly in the field of mechatronics. CBI has been offering support and assistance to the recently formed Mechatronics Cluster of India, which recently exhibited with CBI at the SPS IPC Drives exhibition in Nuremburg. Indian entrepreneurs are proving that they are no longer just re-engineering but can offer mission critical solutions for high end applications which can be found in defence, medical and aerospace industries, amongst others”.

CBI is an Associate Member of the European Power Transmission Distributors Association.

About CBI

CBI contributes to sustainable economic development in developing countries through the expansion of exports from these countries. The organisation has a solid network of international stakeholders. Its contribution consists of sustainable strengthening of the competitive capacity of SME exporters and producers in developing countries, focusing primarily on European markets.

The CBI achieves this by offering an integrated approach, which is applicable to companies, business support organisations and governmental authorities. Our core competence is threefold: advice, counselling and knowledge management.

CBI (Centre for the Promotion of Imports from developing countries) is an Agency of the Netherlands Ministry of Foreign Affairs established in 1971 in order to support producers / exporters to get a foothold in the Netherlands market, improving their capabilities and to act as a Matchmaker between suppliers and buyers. In 1991 the activities were expanded to EU and since 1998 it has become an Agency in its own right.

Editor Contact

Mayflower Marketing : Malcolm Sheryn
Tel: 0044 1725 519556 Fax: 0044 7963 080476

Company Contact

Mayflower Marketing : Malcolm Sheryn
Tel: 0044 1725 519556 Fax: 0044 7963 080476

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