It’s not just what you say, but how you say it! Understanding what really helps your audience and making sure the message is tailored to them is key.
It’s cool to be technical…
DMA Europa is a leading provider of technical PR services, offering a comprehensive range of solutions designed to help businesses communicate their messages effectively regardless of how niche or complex the subject matter. Our team of experts has the knowledge and skill to help you reach your target audience with confidence – we also really like technology!
Whether you’re looking to increase brand awareness, build your reputation, or generate leads, DMA Europa can help. Our technical PR services are tailored to meet the unique needs of your business, taking into account your target audience, messaging, and overall goals.
We understand the importance of effective communication in today’s fast-paced and ever-changing technological landscape. That’s why we work with you to create targeted, relevant, and impactful content that will engage and inform your defined audience. Our team of writers, editors, and designers collaborate with you to craft compelling stories that will help you stand out in a crowded marketplace.
With our proven track record of success and commitment to excellence, DMA Europa is the right choice for businesses looking to elevate their technical PR efforts. We will make sure we understand your products, your services, your business and your customers, then add this knowledge to our own extensive market experience in order to originate the right words to carry your message.
Contact us today to learn more about how we can help you achieve your marketing and communication goals.
From an administrative point of view, they can be a real challenge, however, case studies & testimonials are so effective, it’s worth the effort…
Our account managers work with our in-house researchers, writers, project managers, photographers, illustrators, videographers and translators to help you create the very best case studies and see them successfully through the approval process.
Case studies & testimonials can be critical for any marketing strategy
Building trust and credibility with your potential customers is key to growing your business and writing case studies and testimonials is a powerful way to achieve this. Showcasing real-life examples of the benefits and successes of your product or service is an effective way to demonstrate the value you provide and help potential customers envision the tangible outcomes they could experience.
Unlock the power of storytelling with case studies
Case studies are in-depth, data-driven stories that provide a behind-the-scenes look at the challenges faced by your customers and how your product or service solved them. This type of storytelling resonates with potential customers and helps them understand the practical applications of your offerings. With concrete figures and data, you’ll be able to build a strong case for the return on investment your product or service delivers.
Boost your credibility with testimonials
Testimonials are a form of social proof that validate your product or service and build trust with potential customers. Positive feedback from existing customers provides reassurance that your business is trustworthy, reliable, and popular among professionals.
Establish your business as an expert in your field
By writing case studies and testimonials, you can establish your business as an expert in your field and convince potential customers that your product or service is the right choice for them. This type of content allows you to effectively communicate the value of your offerings and build trust with potential customers.
Get in touch with us to elevate your marketing strategy
Of course, writing a great case study or testimonial also requires excellent market knowledge to provide insight and context. At DMA Europa we specialise in knowing your product, your audience and the route to market, especially for B2B companies.
Did we mention, we also produce video case studies and testimonials…
Contact us today to learn how we can help you showcase the value of your product or service and build trust with potential customers.
Direct message campaigns
Maximise your marketing strategy with direct messaging
Direct email, SMS messaging, and social media outreach are powerful tools in your marketing arsenal. But to make the most of these channels, it’s important to understand how to communicate effectively.
Why direct messaging is key to your success
- Personalised communication: Direct messaging allows you to reach a wider audience with a personalised message, ensuring that it is heard by the right people.
- Increased reach: With a well-designed email campaign, you can reach many times more contacts than your sales team could alone, expanding your network of customers.
- Respectful and informative: A smart email campaign should be regularly scheduled, filled with informative and well-written content, and offer a clear call to action for interested readers.
- Data-driven insights: DMA Europa can generate reports on your email campaigns, providing insights into who has opened your emails and followed through on any links.
- Wider contact list: DMA Europa can also help you expand your contact list with high-quality data from leading industrial databases.
Get the most out of your direct messaging
At DMA Europa, we specialise in helping B2B marketing managers make the most of direct messaging. We can help you generate content, build effective emails, and distribute them to your contact lists.
Contact us today to learn more about how we can help you maximize your marketing strategy with direct messaging.
Don’t just write news pieces and send them out on an anonymous newswire…
(there is a place for this too, we know!)
…Create an exclusive editorial piece for a selected group of target publications, and good things will happen!
Position your company as a thought leader: By using DMA Europa to produce educational and informative articles, your company can establish itself as a knowledgeable and trustworthy source of information in your industry.
Editorial feature-length articles can be a valuable addition to any B2B marketing strategy. Here are some ways to maximise the value of producing these articles:
- Establish thought leadership on specific topics: Writing articles on topics relevant to your industry can help you affirm thought leadership and provide valuable insights to your target audience.
- Boost your SEO efforts: Properly optimised articles can improve your search engine rankings, increasing your visibility and attracting more organic traffic to your site.
- Strengthen your brand: Consistently producing high-quality articles can strengthen your brand and build trust with your target audience.
- Establish yourself as a resource for your target audience: By providing valuable information through editorial articles, you can establish yourself as a resource for your target audience and help foster long-term relationships.
- Increase website traffic: Featuring articles on your company’s website can drive traffic and increase engagement, leading to more opportunities for lead generation.
When planning your editorial content, be sure to target topics that are relevant and interesting to your target audience and consider the overall goals of your marketing strategy. A well-executed editorial strategy can provide a valuable return on investment for your B2B marketing efforts.
Let us write your literature for you… not because you can’t do it, but because you probably don’t have the time…
We create a range of paper and electronic literature from brochures and flyers to case studies, books, catalogues, white papers and even framework proposals every day of the week. You can work with an extensive creative and management team to get the right mix of people and contributors to create your perfect piece of literature.
Content origination, design, concept layouts, good quality writing, graphical layout and image selection / creation are all key ingredients when creating new literature. By offering every part of the service in-house, including expert translation into any language, we are able to deliver your project quickly, efficiently and cost effectively.
Time isn’t always on your side and there are often corporate guidelines to take into account and the challenge of being inclusive with your colleagues’ ideas, while still maintaining momentum with your literature project.
Our experience means we can help guide you through the creative, sign-off and delivery process shouldering the responsibility of getting your document ‘right’ and delivering on-time.
Have you thought of launching a podcast yet?
The convenience and accessibility of podcasts, combined with the rise of smart phones, smart speaker technology and on-demand streaming services, has made them a staple in the daily routines of millions of people.
Podcasts have seen a significant rise in popularity in recent years, becoming an increasingly popular form of content consumption for many people.
One key metric that illustrates the growth of podcasts is the number of people who listen to podcasts on a weekly basis. In 2021, it was estimated that over 100 million people in the United States alone listen to podcasts each week. This represents a significant increase from just a few years prior, demonstrating the growing popularity of podcasts as a source of information and entertainment.
The rise in popularity of podcasts has also created new opportunities for businesses, with many companies now incorporating podcasts into their marketing strategies. From branded podcasts to sponsored content, businesses are finding innovative ways to connect with their target audience through audio content.
Overall, the rise of podcasts highlights the changing landscape of media consumption and the importance of adapting to new and evolving platforms. For businesses looking to connect with their target audience, podcasts offer a unique and engaging opportunity to reach a growing and engaged audience.
With access to our own digital film and recording studios, DMA Europa is ideally placed to help you produce your own podcasts and grow your audience with interesting subjects and top production values.
The power of social media is undeniable…
The social media landscape is constantly changing. New trends emerge, new channels launch and new opportunities present themselves. Every channel has its own audience and can present an opportunity to engage with that audience.
However, every channel comes with its own set of (unwritten) rules which must be followed in order to be successful. The team at DMA Europa know which platforms to use for specific industries and target groups and how to tailor a message to a specific channel.
Whether a company is looking to grow organically, invest in sponsored messages or direct communication – our team can help turn your social media presence into powerful communication tools.
We consume information on a ‘need to know’ basis, so let’s make sure webinars are relevant and engaging…
With the rise of remote work and virtual events, webinars have become a popular (and unpopular) way to connect with audiences and share information.
However, with so many webinars now available, it can be challenging to create an engaging and memorable experience for attendees.
Here are some tips for creating a great webinar that stands out:
- Define your target audience and tailor your content to their specific needs and interests.
- Use a clear and concise agenda to structure your webinar and keep the flow of the presentation on track.
- Incorporate interactive elements, such as polls and Q&A sessions, to engage with your audience and encourage participation.
- Utilise engaging visuals, such as slides, videos, and images, to break up the presentation and make it more visually appealing.
- Have a well-prepared host or speaker who can keep the energy and momentum of the presentation going.
Additionally, it’s important to consider the technical aspect of your webinar, such as the audio and video quality, to ensure that it runs smoothly. Also, make sure to promote your webinar in advance to build anticipation and encourage attendance. Be sure to record the event and offer it up afterwards to maximise your reach and increase the longevitiy of the activity.
By following these tips, you can create a webinar that is not only informative, but also enjoyable and engaging for your audience. Whether you’re looking to educate, entertain, or sell, a great webinar can help you achieve your goals and connect with your target audience in a meaningful way.
When content is king, the white paper is your castle…
White papers as a marketing tool have changed the nature of a white paper, from an in-depth academic report purely based on research to a campaign focus item commissioned specifically for download and discussion.
White papers have long been a staple in the B2B marketing mix, providing valuable insights and thought leadership for potential customers. In a B2B buying decision, white papers can play a crucial role in influencing the decision maker’s perception of a brand and its offerings.
One of the key benefits of white papers is their ability to educate and inform the reader in a neutral, authoritative tone. They allow companies to showcase their expertise and thought leadership in a particular area, helping to build trust and credibility with potential customers. White papers also provide an opportunity to delve deeper into a particular issue or product, offering a more detailed and nuanced understanding than a brochure or advertisement might provide.
In addition, white papers can be a valuable source of information for B2B buyers as they navigate the complex decision-making process. They can provide insights into a particular problem, best practices for addressing it, and the potential benefits and limitations of different solutions. By providing valuable information that helps buyers make informed decisions, white papers can help to build trust and establish a company as a trusted partner.
Overall, white papers can be an influential tool in a B2B marketing context, helping to build credibility and thought leadership, educate potential customers, and ultimately drive purchasing decisions.
We research, write and publish marketing orientated white papers on a wide range of subjects, let us share our experience and shoulder the work of producing them.