Digital
Do customers dream of electric sheep? Probably not quite yet, but having a suite of relevant and impactful digital tools can help you connect!
3D virtual online environments
Imagine your own 3D interactive photoreal venue, open 365 days a year for sales, conferencing and education…
We did, and now we build them to order!
Thanks to Marketing + Technologies Group partner V-Ex, DMA Europa enjoys direct access to world leading digital event technology and delivery. We employ innovation to maximise audience engagement; allowing you to reach a larger audience, with more varied content, over a longer period of time.
A virtual space from us does not require a headset and real estate in the metaverse, just a PC or device with a web browser and access to the internet. We bridge the gap between the traditional world of exhibitions, conferences, showrooms, lecture halls and trade shows and the new world of digital reality. [we also offer Virtual Reality (VR), read below if that’s what you’re looking for].
Using the latest online tools and 3D rendering techniques, we create an immersive experience which can be used for live events and on-demand content. It’s very real, highly accessible and highly sustainable.
Of course, being virtual you don’t have to settle for a traditional exhibition hall or stand. We can build you a working industrial environment and install your products within examples of their applications. The concept is to provide a virtual platform which makes your products jump out of the monitor while also adding a great deal of SEO value to your website. Each stand can host multiple hot-spots, each populated with 3D models, product brochures, movies, images, social media feeds and much more.
Augmented reality (AR)
Prepare to be impressed, by point and press…
The camera on your phone or mobile device is a gateway to a world of content, but having it animate into view can also be really impressive and useful as a marketing tool.
Augmented Reality (AR) presents a unique opportunity for companies to showcase complex products and services to clients. To leverage AR effectively for marketing purposes we focus on the relevance and usability of the experience.
Relevance is crucial in industrial B2B marketing; the AR experience should provide practical solutions to clients’ needs, such as allowing them to visualise and test industrial machinery before making a purchase. This can help them make informed decisions and provide a more immersive experience that adds value to their business.
Usability is also essential. We ensure the AR experience is user-friendly with clear instructions and easy-to-navigate features, and we test it extensively to ensure compatibility with our clients’ devices and networks.
By creating an AR experience that is both relevant and usable, B2B industrial companies can use this technology to increase customer engagement, showcase the value of their products and services, and ultimately drive sales in a competitive market.
SEO
You’re reading this, so let’s talk about how SEO brought you here…
Welcome to our guidelines to the power of SEO for B2B companies. This is why search engine optimisation (SEO) is a critical tool for driving traffic to your website, improving your online presence, and ultimately growing your business.
When it comes to B2B companies, good SEO can make the difference between being visible to your potential audience or completely hidden online. We can help you reach key decision-makers in your industry, showcase your expertise, and generate leads, but how can you maximise its effectiveness?
Here are five key aspects to how we manage SEO.
- Conduct keyword research to identify the most relevant search terms for your industry and products. Sounds obvious, but don’t assume you know the words and phrases your audience uses instigate a search online for what you do.
- Create high-quality content that targets these keywords, including blog posts, case studies, and whitepapers. Industry professionals will tell you that there is ‘no silver bullet’ but being an authority on a subject certainly helps, especially when your content and references are searchable.
- Optimise your website content for search engines, including meta tags, image tags, and internal linking. This is super important and should be ably demonstrated on this website.
- Build high-quality backlinks from other authoritative websites in your industry. This still works, but equally important are text references on websites considered by Google to be a good active source of information on the subject.
- Monitor your SEO performance regularly and make adjustments as needed to improve your rankings. Benchmark, measure, compare, update and improve, it’s not rocket science, but is often overlooked.
By following these tips, you can maximise the power of SEO to grow your B2B business and achieve your marketing goals.
Contact us today to learn more about how we can help you succeed with SEO.
Website development
Total web support from a knowledgeable team that covers everything from site content to hosting and developing your own apps and plug-ins.
DMA Europa provides all aspects of website production from optimisation and content creation to secure hosting and on-going management. We have experience with a large variety of websites, ranging from corporate flagships, product focussed solutions to event portals, so you can trust us to take care of your needs, regardless of the platform or scope.
We believe the best service possible for a full-service marketing agency offering website development to a B2B audience is one that prioritizes delivering a high-quality, functional, and user-friendly website that meets the specific needs of your audience.
The proliferation (and now consolidation) of CMS and web building platforms means that the emphasis is moving from codebase to content and speed turnaround, using page building tools. From accessibility issues to security to the all-important SEO and user journey; we’ve got it covered. We can also localise your website into any language you require.
Our marketing agency shares a deep understanding of our client’s’ industry sectors and business goals, as well as employing a team of skilled designers and developers who can create a visually appealing, responsive, and optimised website.
We also provide ongoing support and maintenance, ensuring the website is secure and meets industry standards, and has a clear process for communication and project management. Ultimately, we act as a reliable and trusted partner, committed to delivering results that help our clients grow their business.
Virtual reality (VR)
Are you really there… we are, but where is VR going?
We own and operate the V-Ex platform which is a global leader in providing photorealistic 3D 360-degree virtual spaces you can visit and interact with via a web browser, however we also design and produce headset-based VR experiences.
Virtual reality (VR) and the metaverse represent a significant departure from both augmented reality (AR) and traditional PC games. VR is a fully immersive experience that transports users to a completely virtual environment, allowing them to interact with the digital world as if it were real using a browser or a VR headset.
We develop individual experiences for the Meta Quest (previously Oculus Quest) which allow users to take part in interactive displays at trade shows, in company receptions and as guided sales experiences for remote users.
As technology advances, the distinctions between digital realities will continue to blur, creating even more exciting opportunities for innovation and connection.
If you would like to experience all these options, call us now to book a ‘digital discover day’ for yourself and your colleagues.